ADOPT (Adoption and Diffusion Outcome Prediction Tool) provides a tool that provides a step-by-step approach to evaluating and predicting the likely level of adoption and diffusion of specific agricultural innovations. Predictions are made in response to the answers to a series of 22 questions, which the user responds to with a particular innovation and a particular target population of potential adopters in mind.

ADOPT is based on the insights from the material presented on this web site. The 22 questions cover issues relating to the innovation and the target population. In each case, the questions explore the relative advantage of the innovation and its trialability.

A beta version, in an Excel spreadsheet, is available for downloading at As of 18 May 2012, the beta  version has been download 250 times, by people from 112 different organisations. Around 25% of downloads are to people outside Australia. The breakdown of downloaders is about 50% government, 25% higher education, 25% business or individual. 

ADOPT will be revised in response to feedback from users and an improved version released during 2012.

Publications on ADOPT

Journal paper

Kuehne, G., Nicholson, C., Robertson, M., Llewellyn, R., and McDonald, C. (2012). Engaging project proponents in R&D evaluation using bio-economic and socio-economic tools, Agricultural Systems 108: 94-103. Journal's web page for this article

Conference paper 

Kuehne, G., Llewellyn, R.S., Pannell, D.J., Wilkinson, R., Dolling, P. and Ewing, M.A. (2011). ADOPT: a tool for predicting adoption of agricultural innovations, Paper presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society, Melbourne, 8-11 February 2011. Available here (This paper has been downloaded 382 times, as of 18 May 2012.)


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